Zodiac Color Palettes
Star Castle Studio provides soul-centered entrepreneurs with tips and custom-created visuals needed to beautifully run a professionally branded business and make an unforgettable impression online.
Using Astrology to find the perfect color palette for your brand
A truly soul-aligned brand needs to have intuitively charged visuals that allow it to shine its most powerful and authentic light. Not only will this magnetize your dreamiest audience, it will also empower you to show up fully as your highest and truest self.
As a business owner, I know you’ve faced the dilemma of which colors to use in your brand visuals (probably more times than you’d like to mention!) In order to build brand recognition and create a sense of familiarity with your audience, it's important to choose a particular color palette and infuse that palette into allllll branded visuals – social media posts, business cards, pdfs, etc.
“With color, one obtains an energy that seems to stem from witchcraft.”
The Magic of Color
Certain colors can represent certain things , emulate certain emotional responses, or even trigger certain actions! A simple example is the color red. Found to stimulate hunger, red is frequently used by quick-service restaurants to grab the attention of passers-bys and peak their appetite (think McDonalds, Five Guys, In-n-Out, Wendy’s… the list goes on and on.) However, when you’re a spiritual entrepreneur, the key message(s) of your marketing strategy may not be as ‘black and white’ as this example…
Luckily, there are plenty of ways to harness the power of color with aligned intention to amplify a desired message. That’s why the first step to choosing a powerful color palette for your brand is deciding what you want that underlying message to be and tuning into the energy of that.
Whether you’re just starting your business or simply looking to realign & freshen up your visuals, astrology can be a great starting place for color inspiration.
It can feel pretty daunting to choose a set color palette from a seemingly endless amount of options and combinations... so where’s a good place to start for the intuitive business owner? In the stars of course!
Your Brand’s Zodiac Sign
Now, you may already know your own zodiac sign, but have you ever considered which your business falls into?
Think back to when your business was ‘born’. This metaphorical ‘birth’ can look different for everyone... maybe it’s the day you filed for your LLC, chose your official brand name, purchased your domain, or even launched your site…
Just tune into when it really started to feel real to you.
This ‘birth date’ of your business can then be used to determine the zodiac sign of your brand! Feel free to use this newly determined astrology sign as a good place to start with your color palette or use your own sign, as YOU are the essential heart of your business after all!
for easy reference:
Aries ( March 21 - April 19 )
Taurus ( April 20 - May 20 )
Gemini ( May 21 - June 20 )
Cancer ( June 21 - July 22 )
Leo ( July 23 - August 22 )
Virgo ( August 23 - September 22 )
Libra ( September 23 - October 22 )
Scorpio (October 23 - November 21 )
Sagittarius ( November 22 - December 21 )
Capricorn ( December 22 - January 19 )
Aquarius ( January 20 - February 18 )
Pisces ( February 19 - May 20 )
Each individual zodiac sign carries its own unique energy.
By infusing that energy into your brand visuals, you can embody the signature frequencies of that specific sign. All color swatches below have been carefully curated to resonate with a corresponding zodiac sign. For example, if you’re a headstrong Leo, start brainstorming for color inspiration with luxurious golden yellow.
The swatches below are meant to be used as an initial stepping stone to help you along in the beginning stages of the branding process. I urge you to feel into whether or not the ‘power color’ of your zodiac sign (or that of your business) feels aligned, overlook anything that doesn’t, and feel free to run with whatever additional inspiration surfaces!
Main ‘Power Colors’ of each sign:
Aries
Eager
Independent
Proactive
Free
Taurus
Sensual
Dependable
Creative
Headstrong
Gemini
Curious
Social
Expressive
Versatile
Cancer
Protective
Intuitive
Caring
Sentimental
Imaginative
Leo
Loyal
Strong
In-charge
Competitive
Fierce
Virgo
Inventive
Supportive
Restoractive
Loving
Calm
Libra
Analytical
Balanced
Whimsical
Harmonious
Scorpio
Transformative
Powerful
Intriguing
Endearing
Raw
Sagittarius
Adventurous
Care-free
Passionate
Intellectual
Optimistic
Capricorn
Driven
Strong
Devoted
Practical
Patient
Aquarius
Unique
Imaginative
Deep
Independent
Rebellious
Pisces
Wise
Artistic
Empathetic
Affectionate
Refreshing
I sincerely hope that my astrology-based approach to picking colors for your brand will help you root back into the heart of your business and learn to speak through the language of color to attract your dreamiest audience!!
